my name is luis del toro,
I work in design and front-end
development in tijuana, mx.
Since I moved to Tijuana in 2008, my work as a multimedia graphic designer has focused in the cultural sector, both in the projects carried out for the Tijuana Cultural Center and in freelance mode, so I have dealt directly with curators, artists and suppliers to carry out the stated goals that each project requires within different areas.
Pupilo is the pseudonym for my freelance work as a multimedia professional. most of these works have been for websites, including the last three editions of the documentary sample of the border BorDocs (2009-2013), as well as graphic support for it and for different audiovisual projects, and editorial design for books, reports and catalogues.
I was part of the marketing team of this construction and technology company on the San Diego-Tijuana border, here my main responsibilities were the development of websites and landing pages for different campaigns. Layout first in Figma for later transfer them to Brizy or, mainly, to Wordpress.
I have collaborated with a creative group for the graphic design of the exhibitions in the cultural center most important in the northwest area of Mexico. My main responsibilities were generating graphic material: room sheets, wall texts, postcards, posters, publications; and, in the last years, the generation of digital content for the website and the recording and editing of audiovisual material on video.
Design, development and programming of web pages for a real estate group based in Tijuana, from the graphic material provided by the visual communication team in charge, and developed with Adobe Flash.
Editor-in-Chief of the television magazine based in Puerto Vallarta and broadcast on a local cable channel. In charge of a work team of five people with the task recording and generating content for the program, as well as commercial spots to fill the space of sixty minutes duration.
I am focused on the editorial area, web and video development.
Design / Layout / Composition / File output for production
For these projects I have worked on the Wordpress platform and with Woocommerce, generating templates or modifying existing ones according to the requirements of each project.
For 6 years I was working on conceptualizing the graphic image for different exhibitions.
I am a graduate of Audiovisual Arts from the CAAV in GDL. During the last few years I recorded and edited interviews (with curators and artists) that supported the exhibitions.