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hello

my name is luis del toro,
I work in design and front-end
development in tijuana, mx.

About me

Multimedia designer focused on web and editorial

Profile

Since I moved to Tijuana in 2008, my work as a multimedia graphic designer has focused in the cultural sector, both in the projects carried out for the Tijuana Cultural Center and in freelance mode, so I have dealt directly with curators, artists and suppliers to carry out the stated goals that each project requires within different areas.

Work

pupilo.com.mx Freelance
2007 - To date

Pupilo is the pseudonym for my freelance work as a multimedia professional. most of these works have been for websites, including the last three editions of the documentary sample of the border BorDocs (2009-2013), as well as graphic support for it and for different audiovisual projects, and editorial design for books, reports and catalogues.

multitaskr Marketing web designer
February 2021 - August 2022

I was part of the marketing team of this construction and technology company on the San Diego-Tijuana border, here my main responsibilities were the development of websites and landing pages for different campaigns. Layout first in Figma for later transfer them to Brizy or, mainly, to Wordpress.

Centro Cultural Tijuana Designer of Exhibitions
January 2009 - December 2020

I have collaborated with a creative group for the graphic design of the exhibitions in the cultural center most important in the northwest area of Mexico. My main responsibilities were generating graphic material: room sheets, wall texts, postcards, posters, publications; and, in the last years, the generation of digital content for the website and the recording and editing of audiovisual material on video.

Grupo Joya Web Designer
January, 2008 - September, 2008

Design, development and programming of web pages for a real estate group based in Tijuana, from the graphic material provided by the visual communication team in charge, and developed with Adobe Flash.

Caffe Vallarta Chief Editor
2006

Editor-in-Chief of the television magazine based in Puerto Vallarta and broadcast on a local cable channel. In charge of a work team of five people with the task recording and generating content for the program, as well as commercial spots to fill the space of sixty minutes duration.

Experience

web + editorial
+ diseño + video

I am focused on the editorial area, web and video development.

  • Front End Development
    • 90%
      HTML5
    • 85%
      CSS3
    • 95%
      Wordpress
    • 75%
      PHP
    • 40%
      Javascript
  • Editorial Design

    Design / Layout / Composition / File output for production

  • E-Commerce

    For these projects I have worked on the Wordpress platform and with Woocommerce, generating templates or modifying existing ones according to the requirements of each project.

  • Graphic Design

    For 6 years I was working on conceptualizing the graphic image for different exhibitions.

  • Audiovisual Content

    I am a graduate of Audiovisual Arts from the CAAV in GDL. During the last few years I recorded and edited interviews (with curators and artists) that supported the exhibitions.

Portfolio

Work selection

Editorial

Una y lo otro: devenir en relación. ISP

View Project
Graphic / Editorial

Imágenes de la Modernidad

View Project
Web

Exposiciones Centro Cultural Tijuana

View Project
Editorial

Col. Exposiciones, Arte y Patrimonio

View Project
Graphic

Objetos Migrados

View Project
Editorial

The Case of adolescents and young people who autonomously engage in selling sex in Latin America an the Caribbean. Aids Fonds

View Project
Graphic / Editorial

Pedro Friedeberg

View Project
Web

Transversales. Simposio Nómada

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Editorial

Montaje. Revista digital.

View Project
Editorial

Catalog of Exhibitions, 2015

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Graphic

En esta esquina... la lucha la hacemos todos.

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Editorial

Cuaderno de viaje. Vicente Rojo

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Graphic

El sonido de Tijuana

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Editorial

Desierto Adentro. Visión pictórica de Álvaro Blancarte

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Graphic

Polen Audiovisual

View Project
Video

Entre Muertos

View Project